Updated: Jul 23, 2020
To all those familiar with The Fast and Furious franchise must know, Dwayne "The Rock" Johnson. The wrestler-turned-actor has been very famous for his very muscular body, intense workout routine and blockbuster movies. However, he has been making the news recently on his Instagram success. He has topped Instagram’s rich list as the celebrity who can charge more than anyone else for a sponsored post. He earns over $1 million per post. Now that is a huge number.
Instagram has become a hugely popular platform for influencers and celebrities to gather an audience and make money. It’s fairly simple and you can do it too!!!
Build an audience:
The key to earn through any social media platform is to develop a fan following. The reason why celebrities get to achieve this faster is because they already have established fan bases that constantly engage with their content. However, you can achieve that through the relevance and creativity of your content. Businesses pay money to instagrammers with a huge number of followers so that their products can be promoted and reach a larger number of audience.
Affiliate Marketing is the next big thing and that’s how most people are making money constantly. It is a very smart and a very well established angle on marketing. You promote a product for a company and provide either a link to buy the product, or else a promo code with a small discount which are both unique to you so the merchant can track sales back to your promotions and you can earn a fee or percentage for each and every sale that you make. This is a very good way to make money as you continue to earn whenever someone buys through you. Your focus is to convince people to buy these products through your Instagram profile and that can also be fun.
Be an entrepreneur
Instagram has now become an avenue for people to not only start a business but also market it and reach a huge audience. Turning your audience into customers for your own service will help you make tons of cash. Be it selling jewelry, t-shirts, shoes, designs, etc, you can sell whatever you want as long as you market it in the best way possible.
Now that you understand the three main ways instagrammers make money, you must be thinking to yourself, how do I build an audience? Well, there is no shortcut to this and requires hard work, dedication, strategy and fun, engaging content that makes people want to be a part of your community. You should focus on building connections not followers.
Best way to accomplish this is to post regularly and engage with your audience by responding to their comments and appreciating their love. Once an influencer shows a humble and kind attitude it automatically attracts more people.
Engage your audience by letting them be a part of your profile. Create hashtags that people can use and feature them on your instagram. This is the smartest way to have people promote you and you can reach a larger audience consisting of followers of the people who follow you. Makes sense?
Make good use of analytics to increase engagement with your content. The best way to achieve that is by understanding when is the best time to post. Also, weekdays might result in lower engagement as compared to weekends. According to a finding by Sprout Social, the best time to post is during the weekdays, 2 am and 5 pm. Monday is overall the best day to post content.
Post high quality content. Period. It’s a visual platform and if your content and pictures are not crisp and unique, people would not find value. Keep in mind that Instagram has already hit 1 million advertisers.
If you’re an already established influencer, or looking to start with a blog on instagram, we hope this article helped.