Updated: Jul 23, 2020
In the 21st century, networking is of the utmost importance. Be it business contacts, friendly contacts or just being on good terms with your neighbors. All of these are integral in order to survive the fast paced environment of today’s world where the more people you know, the better off you are. More than how many, what’s more important is WHO you know. Your network, also commonly known as your social circle is what defines you.
When it comes to the corporate world, a strong network can be vital for your professional success. A solid network can give you good insight into current trends as well as insider information on the latest job opportunities offered by big names and the movement happening within the company of your interest. Social networking platforms have made this very convenient. With just a few clicks, you can not only build connections but can also get insider information and thus be on top of things from the comfort of your screen.
No matter what your current status is, whether you’re a student, an employee, a business owner or a freelancer, having a professional network can benefit you in several ways. This is where LinkedIn comes in. It is a social networking platform that focuses on professional networking and career development. It is completely free to use and offers premium packages if you’re looking to up your game. Building a profile on LinkedIn will allow you to be able to conveniently search for jobs and interact with people that you might benefit from. You can also use LinkedIn to display your resume as many job search sites and employers are actively involved with Linkedin and often search for employee profiles before they hire. It has over 500 million members in over 200 countries.
Very similar to sites like Facebook, but more specialized, LinkedIn allows you to connect with friends, post updates, share and like content and instantly send a private message to users.
Lets you share your expertise with the world
Allowing you to demonstrate your knowledge, credibility and expertise with your connections, LinkedIn is the best way to showcase your skills. Your profile consists of your work experience, accomplishments, recommendations and referrals from colleagues.
Research tool for your next job
Need to apply to a company for a job? Do a quick search on Linkedin and you will be able to access content posted by the company, look into their core values, find job opportunities and get to know people currently a part of the company. You can look up interviewers and recruiting managers and get good info regarding them for your interview.
Look for a job
93% of recruiters use LinkedIn to research and recruit candidates. Allowing you to create a profile, you can apply for jobs directly through LinkedIn and be recruited with ease. You have to treat your profile like a CV and sell yourself in the best way possible.
Proof of skill
LinkedIn let’s other people recommend and endorse you for your skills and any past work you may have done for them. Once you have experts backing up your skills, this will increase your credibility and be proof of how good you are at what you do. This can be very powerful for your job opportunities.
With a vast number of groups on the platform, you can connect with like-minded people who share a similar expertise and interests. You can ask questions and start conversations with important people from an organization you’re interested in. This is a smart way for you to be noticed.
LinkedIn for businesses:
LinkedIn opens doors for lead generation and allows you to network with potential clients. It also lets you stay up to date with trending topics and will allow you to put your business out there for people to see. More than one million companies have LinkedIn Company Pages. You can showcase your accomplishments and expertise, increase your credibility and build quality business connections.
LinkedIn for students
Allowing you to stay focused, LinkedIn can let you keep a check on your target company and stay updated on their job openings. You can understand more about the workings of the company, the hiring process and what other people have to say about the organization. This lets you stay ahead of your competition and increases your employability. College students can focus on getting recommendations so that once they are looking for a job it will increase their employability.
So if you want to stay updated on what goes on in the corporate world, a LinkedIn account is a must have.